Privacy Policy
Last Updated: January 2026
smartcooling-ac.co.uk ("we," "us," "our," or "Company") operates as an affiliate website providing information and promotional content related to William Hill betting and other gambling operators. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website.
Information We Collect
We may collect information about you in the following ways:
- Personal Information: Name, email address, and other details you voluntarily provide through contact forms or subscriptions
- Technical Information: IP address, browser type, device information, and operating system
- Cookies: Persistent and session-based cookies to enhance user experience and track affiliate referrals
- Usage Data: Pages visited, time spent on site, links clicked, and navigation patterns
How We Use Information
We use collected information for the following purposes:
- To track affiliate referrals and calculate commissions from William Hill and partner operators
- To conduct website analytics and measure performance
- To improve site content, functionality, and user experience
- To respond to your inquiries and communications
- To comply with legal obligations and prevent fraud
Cookie Policy
Our website uses the following types of cookies:
- Essential Cookies: Required for site functionality and security
- Analytics Cookies: Used to understand visitor behaviour and improve performance
- Affiliate Tracking Cookies: Track referrals to William Hill and other partner operators
- Marketing Cookies: Used to deliver targeted content and measure campaign effectiveness
You can control or opt-out of cookies through your browser settings or our cookie consent tool. Please note that disabling certain cookies may affect website functionality.
Third-Party Links
Our website contains links to William Hill, online casinos, and other affiliate partners. We are not responsible for the privacy practices, content, or policies of third-party websites. We strongly encourage you to review the privacy policies of any external sites before providing personal information or registering accounts. Your use of third-party platforms is governed by their respective terms and privacy policies.
Your Rights
Under the UK General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of access to your personal data
- Right to rectify inaccurate or incomplete information
- Right to erasure (right to be forgotten) where applicable
- Right to restrict processing of your data
- Right to object to processing
- Right to data portability
- Right to withdraw consent at any time
To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.
Data Retention
We retain personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by applicable law. Affiliate tracking data may be retained for up to 12 months. You may request deletion of your personal data at any time, subject to legal obligations to retain records.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: privacy@smartcooling-ac.co.uk
Website: smartcooling-ac.co.uk
We will respond to your request within 30 days of receipt. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO).